"As I live and breathe." an exclamation my grandmother was known for when frustrated by something that seemed petty or ridiculous. Well that is where I am with the BRANDING known as "FEE ONLY" in the financial planning world. The organization in the picture above started based upon a single purpose to register people whose only source of compensation for financial planning services was fees. Their ranks have swollen (tongue-in-cheek) to a whopping
2,400 members but it is amazing the impact they have had on the media.