GCI (grandchildren conscious investing)

Today on a phone call with a thoughtful couple from Utah, the topic of SRI (socially responsible investing) was mentioned.  Since they used to live in Oklahoma we usually do a weather check and I told him I was going to have a hard time sympathizing with his getting ready for the snow remarks after the summer we had here. 

Come to find out Utah is one of the driest states in the USA and relies totally upon snowfall melt and capture for water.  Good snowfall equals good  recreation in the winter and farming in the summer.  I asked what the drought plan is for Utah and he said "prayer if you are a religious person and hope if you are not."

That is where he transitioned into conversation about GCI (grandchildren conscious investing).  He mentioned how they put money into accounts for their grandchildren but that there are so many more things like water and energy that could have a longer view than just the next quarter.  He, a doctor, said humans are not wired for long-term thinking but we are designed to want to care for our offspring.  This couple makes that story believeable when you know they moved back to Utah after many decades of absence so they could be closer to their children and GRANDCHILDREN.

I can hear it now--"GCI: whatever your age--the new way to think about living your life and investing your money."